Conclusion
Advertising language as a special kind of language is very different from common language. It has its own features in morphology, syntax, and rhetorical devices. Simple and attractive are two general features of advertising English. Because there are different types of advertisements, and they are differed in the way of writing according to their target audience, the product or other aspects. Therefore, we must analyze the features of different kinds of advertisements, in order to find a proper position for our own advertisement, and choose methods fit it best. In the statistics of four groups of advertisements I find that: consumer advertising uses the widest range of forms and devices, whose main task is to attract readers and urge them to buy the product; business advertising, on the contrary, needn’t put much effort in attracting its readers, its words are more practical; service advertising has the similar feature as consumer advertising in the use of words, but the former describes more about its product in some imaginable way; public interest advertising is a nonprofit action, which however still needs to attract readers’ attention, tries to strike the reader in emotional way and urges them to take action immediately.

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